Judging from photos, you might expect it to be nestled amongst a remote thicket of trees. Or, at the very least, set back from the road by a couple hundred feet. But nope. Tourists, a just-opened 48-room hotel in North Adams, Massachusetts, is shockingly close to a busy thoroughfare, and right across the street from a commercial shopping center. At first glance, the hotel might also appear a little plain—not much more than a strip of seemingly windowless buildings covered in fresh wood panels that reflect a golden glow in the afternoon sun. But that's all part of the plan.