To Emoji or Not to Emoji? The Real Message Those Little Icons Are Sending

Anyone who’s ever received or sent a text message knows how easily the medium lends itself to misinterpretation. Some people overcompensate for this by spiking their missives with exclamation points. Others rely on GIFs. Or emojis. Or a jaunty combination of all three.

But do these accoutrements make any difference at all?

Turns out, they do—especially when it comes to emojis.

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